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Top 10 - VC Psychology | for Founders to be Investor ready

Attention Founders! Here are the top 10 venture capital investor's psychology that you need to consider before writing your investor pitch deck or preparing for your demo day


  1. Team: Understand that venture capital investors are looking for a return on their investment. They want to see a strong team with a track record of success and a clear plan for their funding.

  2. Growth & Profitability: Know that venture capital investors aren't interested in companies that are too risky. They want to see a solid business plan with potential for growth and profitability.

  3. Clear Pitch: Keep in mind that venture capital investors may not be knowledgeable about your industry. So, be sure to explain your product or service and its potential in a clear and concise way.

  4. Survive Startup Turbulence: Understand that venture capital firms typically invest in companies that have been in business for at least two to three years.

  5. Exit Plan: Have a clear exit strategy. Venture capital investors want to know how they will get their money back.

  6. Control & Voting Rights: Be prepared to give up some control. Venture capital investors will want to have some influence over the decisions made in their portfolio companies.

  7. Industry Specificity: Be aware that venture capital firms may have a preference for certain industries. Be sure to do your research to find out if your industry is one that interests them.

  8. Competitive Edge: Understand that venture capital investors are looking for a competitive edge. They want to invest in companies that have a unique product or service that can differentiate them from the competition.

  9. Traction: Be aware that venture capital investors may want to see some traction in the form of customers, revenue or partnerships.

  10. Scale-up Strategy: Understand that venture capital investors are looking to invest in the future. They want to see companies with potential for growth and profitability in the long-term.


If you are a Startup, looking to raise funds. Our Venture studio can help you with Investor Connect, Investor Pitch Deck preparation, Business Plan preparation, MVP development and access to any kind of startup resources.

Book an appointment with the Author or visit our Venture Studio https://www.rolandlam.com/



About the author

The hard part of starting up turns out to be the most passionate one for him. Yes, its the "Execution"

He is a well-qualified Entrepreneur who holds an MS in Entrepreneurship from Trinity College Dublin, Ireland. He has multi-level business consulting and co-founding experience within global tech & deep-tech start-up ecosystems. He'd be a good match for founders who are looking forward to engage with an all-rounder who has more wisdom about starting up.


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